Plan the right architecture
Assess the estate, prioritize use cases and define a delivery roadmap with dependencies and acceptance criteria.
Marketing & Experience · TECHTIERA
Adobe Consulting Services
Connect content, customer data and journeys with Adobe consulting from TechTiera. Build, modernize and support the platforms your marketing and technology teams depend on.
Explore marketing & experience capabilities & delivery details
Strategy & implementation Modernization Managed services
CONNECTED EXPERIENCE ARCHITECTURE
Customer signalsEnterprise contentBusiness systems
T
ENGINEERED BY TECHTIERAOne connected experience.Governance · Integration · Operations
Content teams can keep moving.
Reusable experiences, governed assets and a clearer path from brief to publish.
Measure the experienceAnalytics + CJA
ENGINEERING THE COMPLETE EXPERIENCEYour Adobe investment.
Your Adobe investment.
Connected to your business.
TechTiera’s Adobe consulting services cover platform strategy, implementation, integration, migration and managed support across Adobe Experience Manager, Adobe Experience Platform and connected experience applications. We align the architecture, delivery backlog and operating model around the customer experiences you need to deliver.
Whether the issue is slow publishing, disconnected customer data or a difficult migration, start with the business workflow. Then define the platform changes, integrations and support model needed to improve it.
Build and connect
Implement platforms, engineer integrations and validate content, data and journeys against business requirements.
Modernize with control
Remediate legacy patterns, rehearse migrations and protect URLs, business logic and measurement through cutover.
Run and improve
Assign operational ownership, resolve incidents and deliver an agreed backlog of platform and experience enhancements.
BROWSE ADOBE EXPERTISEThe platforms.
The platforms.
The work behind them.
Explore the capabilities and delivery outputs relevant to your Adobe estate. Filter by priority, or review the full scope.
AEMAdobe Experience Manager
Sites, digital assets and forms, engineered as an enterprise platform.
Build reusable components, dependable publishing workflows and integrations that authors can work with every day. Modernize existing AEM estates or design a new implementation around your content model and delivery channels.
Technologies & componentsAEM Sites · Assets · Forms · Java · Apache Sling · OSGi · HTL · JCR/Oak · Cloud Manager · Dispatcher · Edge Delivery Services · Universal Editor · GraphQL
- AEM Sites: editable templates, Core Components, Content Fragments and headless or hybrid delivery.
- Edge Delivery Services and Universal Editor assessment; GraphQL-based Content Fragment delivery where the architecture calls for it.
- AEM Assets: metadata schemas, taxonomy, permissions, ingestion workflows and Dynamic Media integration.
- AEM Forms: adaptive forms, service integrations, document generation and enrollment workflows.
- AEM as a Cloud Service readiness, Cloud Manager pipelines, Dispatcher configuration and performance engineering.
Typical delivery outputs
Discuss AEM Content model, component specifications, tested release pipeline and author enablement guide.
AEP / RT-CDPAdobe Experience Platform & Real-Time CDP
A usable customer data foundation, from collection to activation.
Connect customer information to the experiences it should inform. Establish clear data contracts, identity rules and ownership before expanding ingestion, audience creation or activation.
Technologies & componentsAdobe Experience Platform · Real-Time CDP · XDM · Identity Service · Query Service · Sources & Destinations · APIs
- Experience Data Model (XDM) schemas, datasets, batch and streaming ingestion, and source-to-target mapping.
- Identity namespaces, identity graph review, merge policies and profile-quality checks.
- Audience definitions, destination configuration, activation validation and operational monitoring.
- Data usage labels and governance policies, consent integration and access design matched to licensed capabilities.
Typical delivery outputs
Discuss AEP / RT-CDP Schema and identity design, data mapping, audience acceptance tests and activation runbook.
Analytics / CJAAdobe Analytics & Customer Journey Analytics
Measurement your business and engineering teams can reconcile.
Make digital measurement explainable. Define events and business metrics, validate collection, and connect analysis to decisions rather than delivering another dashboard without an owner.
Technologies & componentsAdobe Analytics · Customer Journey Analytics · Analysis Workspace · Adobe Tags · Web SDK · Experience Platform Debugger
- Measurement plans, data layer specifications, event taxonomy and implementation QA.
- Adobe Analytics report suite configuration, processing rules and Analysis Workspace reporting.
- CJA connections, data views, session definitions and cross-channel reporting design.
- Web SDK adoption and analytics modernization with parallel validation of critical metrics.
Typical delivery outputs
Discuss Analytics / CJA Measurement specification, reconciliation results, reporting definitions and analyst handover.
AJO / TargetAdobe Journey Optimizer & Adobe Target
Relevant journeys and experiments, with control over what reaches customers.
Turn eligible audiences and customer events into coordinated engagement. Give teams a repeatable way to test experiences, approve changes and understand the effect of each release.
Technologies & componentsAdobe Journey Optimizer · Adobe Target · AEP Edge Network · Web SDK · APIs
- Journey entry rules, event schemas, channel configuration and journey QA.
- Reusable message templates, personalization logic and decisioning design.
- Target A/B and experience targeting programs with hypotheses, success metrics and test governance.
- Consent, suppression, frequency and failure-path checks before activation.
Typical delivery outputs
Discuss AJO / Target Journey blueprint, experiment backlog, channel QA matrix and launch checklist.
Marketo / CampaignAdobe Marketo Engage & Adobe Campaign
Marketing operations connected to sales and enterprise systems.
Support campaign teams with maintainable programs, dependable data flows and documented operational controls. Select the right pattern for B2B demand generation or cross-channel campaign delivery.
Technologies & componentsAdobe Marketo Engage · Adobe Campaign · Salesforce · Microsoft Dynamics 365 · REST APIs
- Marketo program templates, lifecycle stages, scoring, routing and campaign QA.
- CRM integration with Salesforce or Microsoft Dynamics 365, including sync and reconciliation checks.
- Adobe Campaign workflows, campaign data mapping and delivery troubleshooting.
- Operational ownership for lists, exclusions, permissions, integration failures and release changes.
Typical delivery outputs
Discuss Marketo / Campaign Program standards, CRM mapping, lifecycle rules and campaign operations playbook.
Workfront / FusionAdobe Workfront & Workfront Fusion
A clearer path from request to approved content.
Connect marketing work management to the systems where content is created and delivered. Design workflow around accountable owners, reusable briefs and approvals that can be traced.
Technologies & componentsAdobe Workfront · Workfront Fusion · AEM Assets · APIs · Webhooks
- Intake queues, custom forms, project templates and approval paths.
- Resource and delivery reporting aligned with your operating model.
- Fusion scenarios connecting Workfront, AEM Assets, business applications and APIs.
- Exception handling, retry behavior and ownership for workflow integrations.
Typical delivery outputs
Discuss Workfront / Fusion Workflow configuration, integration specification and operational handover.
GenStudio / AIAdobe GenStudio, Firefly & Agentic AI
Bring AI into content operations with accountable human oversight.
Assess where generative and agentic AI can assist your Adobe workflows. Start with bounded tasks, approved content and explicit review gates before expanding autonomy.
Technologies & componentsAdobe GenStudio · Firefly · Adobe Developer App Builder · Approved APIs · Supported MCP endpoints
- GenStudio for Performance Marketing adoption planning and integration design.
- Firefly-enabled asset and content workflows with brand, rights and review requirements.
- Adobe CX Enterprise and supported agent/API integration readiness assessments.
- Evaluation sets, scoped tool permissions, human approvals, audit trails and production monitoring.
Typical delivery outputs
Discuss GenStudio / AI Use-case assessment, governed pilot, evaluation criteria and Day-2 ownership plan.
Integration / SupportEnterprise Integration & Experience Operations
Connect the Adobe estate to the systems that keep the business running.
Engineer and operate the dependencies around Adobe, including customer data, identity, content repositories, cloud services and business applications. Give failures a clear owner and a tested recovery path.
Technologies & componentsREST · GraphQL · OAuth · Webhooks · Azure · AWS · GCP · ServiceNow · Jira
- CRM, ERP, commerce, DAM and enterprise content integration design.
- OAuth authentication, service accounts, API contracts, retries and reconciliation.
- Release coordination, observability, incident triage and root-cause analysis.
- Backlog-based enhancements, platform administration and knowledge transfer.
Typical delivery outputs
Discuss Integration / Support Integration inventory, support RACI, monitoring plan and recovery runbooks.
The right scope depends on your deployment model, product entitlements and business requirements. We confirm dependencies and ownership before delivery.
CONTENT SUPPLY CHAINFrom the brief.
From the brief.
To the customer.
Connect the handoffs between planning, asset management, activation and measurement. Define who owns the work and how exceptions are handled.
Plan & approve
Workfront + FusionCapture the brief, assign owners and track approvals.
Create & manage
AEM Assets + GenStudioManage approved assets, metadata and content variants.
Publish & engage
AEM Sites + AJO / MarketoDeliver approved experiences through the appropriate channels.
Measure & improve
Analytics + CJA + TargetValidate events, analyze journeys and test the next improvement.
Governance runs through every step. Access, consent, content rights, approval evidence and integration monitoring belong in the design.
MIGRATION & MODERNIZATIONMove forward.
Move forward.
Keep business context intact.
A migration is more than a content copy or a tag replacement. Plan for code, data, URLs, permissions, reporting definitions and the people who depend on them.
| Your starting point | What we assess and change | What you can review |
|---|---|---|
| AEM to AEM as a Cloud Service | Inventory custom code, repository dependencies and integrations; assess compatibility; rehearse content transfer, redirects and cutover. | Readiness report, remediation backlog, reconciliation evidence and rollback plan. |
| Legacy CMS or DAM to AEM | Map content types, assets, metadata, permissions and URLs; pilot representative content before migration waves. | Mapping catalogue, exception log, link checks and business-owner acceptance. |
| Analytics or Target to Web SDK | Review data layer, identities, consent and existing tags; validate event and personalization behavior during phased adoption. | Collection specification, regression results and metric reconciliation. |
| Adobe Analytics to CJA adoption | Assess reporting requirements, source datasets and identity strategy; rebuild connections, data views and business definitions. | Metric mapping, report comparison and analyst sign-off. |
| AEM Forms modernization | Assess form types, custom services, integrations and document workflows; confirm cloud compatibility before conversion or rebuild. | Form inventory, compatibility decisions and end-to-end submission tests. |
Choose architecture deliberately. Compare AEM as a Cloud Service, Edge Delivery Services and headless or hybrid patterns against your authoring needs, integrations and operating model.
Plan a modernization assessmentADOBE MANAGED SERVICESGo-live is a milestone.
Go-live is a milestone.
Reliability is ongoing.
Keep content, data collection, journeys and integrations working as your Adobe estate changes. Define service ownership across TechTiera, your internal teams and Adobe.
Discuss managed supportCoverage hours, response targets, escalation routes and enhancement capacity are agreed in the service scope.
Platform & application health
Monitor agreed application signals, publishing workflows, ingestion jobs and integration failures. Separate Adobe service incidents from issues in custom code or connected systems.
Release & change control
Review platform changes, test critical journeys and collection behavior, coordinate deployments and maintain configuration documentation.
Incident & problem management
Triage by business impact, restore service, investigate recurring failures and keep runbooks and escalation routes current.
Continuous improvement
Prioritize accessibility, performance, author experience, data quality and campaign operations through an agreed enhancement backlog.
GENERATIVE & AGENTIC AI OPERATIONS
Give enterprise agents a Day-2 owner.
As APIs change and model behavior shifts, review agent outputs, integration contracts and tool permissions. Monitor hallucinations, repeated-action loops and silent workflow drift; rotate credentials, revoke orphaned access and set execution limits. Keep human approvals, evaluation results and rollback procedures tied to the business process.
Evaluation & drift checksLeast-privilege toolsHuman approvalsCredential lifecycleHOW WE DELIVERClear scope.
Clear scope.
Reviewable progress.
Start with a focused assessment, a defined project, a dedicated delivery team or managed support. Align commercials with the scope and ownership you need.
Understand the estate
Review business priorities, licenses, integrations, content and data quality. Establish a measurable baseline and document the decisions that need owners.
Design a working increment
Prioritize one customer journey or operational workflow. Define the architecture, acceptance criteria, dependencies and delivery scope before implementation.
Build, integrate and validate
Deliver in iterations with engineering review, automated checks and business UAT. Test consent, accessibility, recovery paths and measurement alongside the core functionality.
Release and keep improving
Rehearse cutover, train users and transfer runbooks. Transition into managed support or a defined handover, with an enhancement backlog and regular service reviews.
Our delivery combines Agile iterations, CI/CD quality gates and ITIL-aligned incident, problem and change practices. We select the controls appropriate to your scope and service model.
What your teams receive
- Architecture and integration decisions with named owners
- Test evidence and business acceptance criteria
- Source, configuration and deployment documentation in agreed repositories
- Operational runbooks, knowledge transfer and an improvement backlog
WHY TECHTIERAAdobe expertise.
Adobe expertise.
Enterprise engineering around it.
Your experience platform is connected to much more than marketing. Bring content, data, cloud, integration and support requirements into one delivery conversation.
Connect marketing and enterprise IT
Bring Adobe workflows together with CRM, ERP, identity, content repositories and cloud services. Define dependencies across systems instead of treating each platform as a separate project.
Make quality visible
Review data reconciliation, content mapping, business UAT and recovery behavior before go-live. Use evidence to decide whether the next release is ready.
Plan for the people who run it
Include authors, campaign operators, analysts and support engineers in design and handover. Build standards they can maintain after the project team leaves.
ADOBE CONSULTING: QUESTIONS & ANSWERSStart with
Start with
the right answers.
Practical guidance for planning, modernization and support.
What do Adobe consulting services include?
Adobe consulting covers platform assessment, architecture, implementation, integration, migration, optimization and ongoing support. TechTiera scopes these services around your licensed Adobe products, business priorities and existing technology estate, with agreed deliverables and acceptance criteria.
What is the difference between Adobe Experience Platform and Adobe Experience Manager?
Adobe Experience Platform provides a foundation for customer data, identity and experience applications. Adobe Experience Manager manages websites, digital assets and forms. They address different requirements and can be integrated with measurement, personalization and journey applications as part of a wider architecture.
Can TechTiera modernize an existing AEM implementation?
Yes. An assessment can cover custom code, components, content structure, publishing, integrations and deployment practices. The resulting plan identifies what to retain, remediate or rebuild, including the requirements for moving to AEM as a Cloud Service where appropriate.
Should we choose Edge Delivery Services or a headless AEM architecture?
The decision depends on authoring needs, delivery channels, performance goals, existing components and integration complexity. Edge Delivery Services and headless delivery solve different architectural needs; we assess the content and application model before recommending an approach. A hybrid architecture may also be appropriate.
Can you connect Adobe with Salesforce, Dynamics 365 and enterprise applications?
Yes. Integration work can include CRM data synchronization, content and asset exchange, event flows and business-service APIs. We define field mappings, identity rules, consent handling, error recovery and reconciliation for the specific systems and licensed connectors in scope.
Do you provide Adobe managed services after implementation?
Yes. Managed support can cover application monitoring, incident and problem management, release validation, integration troubleshooting, administration and agreed enhancements. Support hours, severity definitions, response targets and escalation routes are defined in the service agreement.
How do you manage privacy and consent in an Adobe implementation?
We translate approved privacy requirements into data collection rules, identity design, access controls and applicable usage policies. Implementation includes testing consent signals and activation behavior. Product entitlements and legal requirements vary, so controls are scoped with your privacy, security and business owners.
How can AI agents be supported after deployment?
A managed model can assign owners for API changes, model and output drift, tool permissions, credential rotation and failures. We define evaluations, approval gates, execution limits, monitoring and escalation so agents remain reviewable as the surrounding platforms change.
How are Adobe consulting costs and timelines determined?
Scope depends on the products involved, deployment model, integrations, content or data volume, customizations and operating requirements. We use discovery to define work packages, assumptions, acceptance criteria and commercials. Adobe licenses and third-party charges are identified separately from delivery fees.
