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Customer Relationship Management

CRM Health Check and Performance Optimization

Find out what is slowing your CRM down, from security gaps and duplicate data to retired automation and unused licences, and get a prioritized plan to fix it.

Explore customer platforms capabilities & delivery details

Also known as CRM audit, CRM optimization, Salesforce org health check

Health check and optimizationTechTiera CRM practice
  • Security review
  • Data quality
  • Automation clean-up
  • Performance tuning
  • Adoption review
  • Licence right-sizing
4CRM platforms delivered
10+years of Salesforce delivery
50+Salesforce customers served
6global service desk regions

What is CRM health check and optimization?

A CRM health check is a structured review of a CRM system's security, data quality, configuration, customization, automation, integrations, performance, user adoption and licence use. It produces a scored report and a prioritized remediation plan. TechTiera runs health checks on Salesforce, Microsoft Dynamics 365, SAP Sales and Service Cloud, SAP CRM 7.0 and Creatio, then optimizes performance, removes technical debt and improves adoption.

Reviewed 2026-10-27 by TechTiera's CRM practice
At a glance

CRM Health Check and Performance Optimization at a glance

Areas reviewed
Security, data quality, data model, automation, code, integrations, performance, adoption, licences
Typical length
Two to four weeks
Deliverables
Scored findings, risk ratings, quick wins and a prioritized remediation roadmap
Platforms
Salesforce, Microsoft Dynamics 365, SAP Sales and Service Cloud, SAP CRM 7.0 and Creatio
Follow-on
Remediation sprint or managed services
Services

What does TechTiera's CRM health check and optimization service include?

Strategy, implementation, integration, migration and managed services from one accountable team.

Security review

Roles, sharing, permission sets, integration users and external access checked against least privilege.

Data quality

Duplicates, missing fields, stale records and ownership gaps measured and fixed.

Automation clean-up

Retired automation, such as Salesforce Workflow Rules and Process Builder, rebuilt in current tools.

Performance tuning

Slow pages, reports, queries and integrations found and tuned.

Adoption review

Usage by team and feature, with fixes for the screens people avoid.

Licence right-sizing

Inactive and over-specified licences identified before renewal.

Expertise

How TechTiera approaches CRM health check and optimization

What a TechTiera CRM health check scores

AreaExample checks
SecurityOver-privileged users, unused admin accounts, external sharing, MFA
DataDuplicate rate, required-field completeness, orphaned records
Automation and codeRetired features, conflicting automation, test coverage, hard-coded values
PerformancePage load times, report run times, API limits, integration failures
Adoption and costActive users, feature usage, licence utilization

Typical use cases

  • Before a renewal
  • Before switching on AI agents
  • After a merger
  • When users complain about speed
  • Before a major release or upgrade
Delivery approach

How is the work delivered?

  1. DiscoverGoals, processes, data, integrations and users.
  2. DesignProcess, data model, security and acceptance criteria.
  3. BuildConfiguration and development in short, demoable sprints.
  4. MigrateProfiled, cleansed, rehearsed and reconciled data.
  5. LaunchTraining, cut-over, adoption tracking and hypercare.
  6. Run and improveManaged services and a prioritized backlog.
Why TechTiera

Why choose TechTiera for CRM health check and optimization?

Vendor-neutral by design

TechTiera delivers Salesforce, Dynamics 365, SAP CRM and SAP CX, and Creatio, so recommendations follow your requirements, not a single vendor's quota.

Enterprise consulting depth

Consultants with large-program experience across sales, marketing and service transformation, from requirements to adoption.

CRM plus the systems around it

In-house SAP, Microsoft 365, Power Platform, integration, analytics and content management practices, so CRM is designed with ERP, data and documents.

Ready for the SAP CRM deadline

A practical path off SAP CRM 7.0 before mainstream maintenance ends in December 2027, to SAP CX or another platform.

See typical CRM engagements

Engagement models

Which engagement models are available?

Onsite, offshore or remote delivery for clients in North America, Europe, the Middle East and Asia Pacific.

Fixed-price projects

Defined scope, deliverables and milestones for implementations and migrations.

Time and materials

Flexible capacity for evolving requirements, proofs of concept and enhancements.

Dedicated team

A named CRM team working as an extension of your IT and business teams.

Managed services

SLA-backed administration, support and enhancements on monthly or annual terms.

Staff augmentation

Certified administrators, developers, architects and consultants placed in your team.

FAQs

CRM Health Check and Performance Optimization FAQs

What is a CRM health check?

A CRM health check is a structured review of security, data, configuration, automation, performance, adoption and licences, with a scored report and a prioritized plan.

How often should we run a CRM health check?

At least once a year, and before major events such as renewals, mergers, large releases or turning on AI agents.

Does TechTiera fix the issues it finds?

Yes. TechTiera can run a remediation sprint or take on fixes as part of managed services.

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