SAP CRM and SAP CX Consulting
Keep SAP CRM 7.0 stable while you plan its replacement, then move to SAP Sales Cloud, SAP Service Cloud or another CRM before mainstream maintenance ends in December 2027.
Explore customer platforms capabilities & delivery details
Also known as SAP CRM 7.0, SAP Customer Experience (SAP CX), SAP Sales Cloud
- SAP CRM 7.0 support
- CRM migration roadmap
- SAP Sales Cloud implementation
- SAP Service Cloud and FSM
- S/4HANA integration
- Data migration
- SAP CRM 7.0
- SAP Customer Experience (SAP CX)
- SAP Sales Cloud
- SAP Service Cloud
- SAP Cloud for Customer (C4C)
- SAP C/4HANA
- SAP Hybris
- CRM Data Migration ServicesCRM service
- CRM Strategy and AdvisoryCRM service
- SalesforceSalesforce, Inc.
What is SAP CRM and SAP Customer Experience?
SAP's CRM portfolio has two generations. SAP CRM 7.0 is the on-premises CRM in SAP Business Suite 7; mainstream maintenance for its latest enhancement packages ends on December 31, 2027, with optional extended maintenance to the end of 2030 at extra cost. Its successor is SAP Customer Experience (SAP CX), a cloud suite including SAP Sales Cloud, SAP Service Cloud, SAP Field Service Management, SAP Commerce Cloud, SAP Customer Data Platform and SAP Emarsys. There is no in-place upgrade from CRM 7.0 to SAP Sales or Service Cloud; it is a new implementation. TechTiera supports SAP CRM and runs the migration.
Reviewed 2026-10-27 by TechTiera's CRM practiceSAP CRM and SAP Customer Experience at a glance
- Vendor
- SAP
- Legacy product
- SAP CRM 7.0 (SAP Business Suite 7), on-premises
- Maintenance
- Mainstream maintenance ends December 31, 2027; optional extended maintenance to December 31, 2030 at a premium
- Cloud successor
- SAP Sales Cloud and SAP Service Cloud (Version 2), SAP Field Service Management, SAP Commerce Cloud, SAP Customer Data Platform, SAP Emarsys
- Upgrade path
- No direct upgrade from CRM 7.0 to SAP Sales or Service Cloud; requires a new implementation and data migration
- Back end
- SAP S/4HANA or SAP ECC for orders, pricing, billing and service orders
- TechTiera services
- SAP CRM support, migration roadmap, SAP Sales and Service Cloud implementation, S/4HANA integration, data migration
What does TechTiera deliver for SAP CRM and SAP CX?
Strategy, implementation, integration, migration and managed services from one accountable team.
SAP CRM 7.0 support
Application management, fixes and small enhancements so the current system stays stable until cut-over.
CRM migration roadmap
Process, custom code and interface inventory, target options compared (SAP CX, Salesforce or Dynamics 365) and a costed timeline before 2027.
SAP Sales Cloud implementation
Accounts, leads, opportunities, quotes and forecasting with SAP pricing and availability from S/4HANA.
SAP Service Cloud and FSM
Case management, service contracts, entitlements and technician scheduling with SAP Field Service Management.
S/4HANA integration
Master data, orders, pricing and service orders integrated through SAP Integration Suite.
Data migration
Business partners, opportunities, activities, contracts and history extracted, cleansed and loaded with reconciliation.
How TechTiera approaches SAP CRM and SAP CX
Your options before the 2027 deadline
| Option | When it fits | Watch out for |
|---|---|---|
| Extended maintenance to 2030 | You need time to finish S/4HANA first | Higher maintenance fees; the replacement still has to happen |
| SAP Sales and Service Cloud | SAP ERP is your backbone and you want native pricing, orders and service integration | New implementation; custom CRM code is redesigned, not moved |
| S/4HANA Customer Management | You need on-premises CRM functions close to S/4HANA | Narrower scope than CRM 7.0; check feature fit |
| Salesforce or Dynamics 365 | The CRM must serve beyond SAP, or those platforms are already standard | Integration design with SAP is critical |
TechTiera compares these on your processes, licences and interfaces, then plans a phased move so sales and service never stop.
What makes SAP CRM migrations hard
- Custom code: years of ABAP enhancements, many of which are no longer used.
- Interfaces: CRM middleware to ERP, plus e-commerce, telephony and BI links.
- Data: duplicate business partners, inconsistent account hierarchies and long activity histories.
- Process change: cloud CRM works differently, so users need retraining, not just new screens.
Typical use cases
- B2B sales with SAP pricing
- Service contracts and warranties
- Field service with spare parts
- Dealer and distributor management
- Interaction center replacement
How is the work delivered?
- DiscoverGoals, processes, data, integrations and users.
- DesignProcess, data model, security and acceptance criteria.
- BuildConfiguration and development in short, demoable sprints.
- MigrateProfiled, cleansed, rehearsed and reconciled data.
- LaunchTraining, cut-over, adoption tracking and hypercare.
- Run and improveManaged services and a prioritized backlog.
Why choose TechTiera for SAP CRM and SAP CX?
TechTiera delivers Salesforce, Dynamics 365, SAP CRM and SAP CX, and Creatio, so recommendations follow your requirements, not a single vendor's quota.
Consultants with large-program experience across sales, marketing and service transformation, from requirements to adoption.
In-house SAP, Microsoft 365, Power Platform, integration, analytics and content management practices, so CRM is designed with ERP, data and documents.
A practical path off SAP CRM 7.0 before mainstream maintenance ends in December 2027, to SAP CX or another platform.
Which engagement models are available?
Onsite, offshore or remote delivery for clients in North America, Europe, the Middle East and Asia Pacific.
Defined scope, deliverables and milestones for implementations and migrations.
Flexible capacity for evolving requirements, proofs of concept and enhancements.
A named CRM team working as an extension of your IT and business teams.
SLA-backed administration, support and enhancements on monthly or annual terms.
Certified administrators, developers, architects and consultants placed in your team.
SAP CRM and SAP Customer Experience FAQs
When does SAP CRM 7.0 maintenance end?
Mainstream maintenance for the latest SAP CRM 7.0 enhancement packages ends on December 31, 2027. SAP offers optional extended maintenance until December 31, 2030 for an additional fee.
Can we upgrade SAP CRM to SAP Sales Cloud?
No. There is no in-place upgrade from SAP CRM 7.0 to SAP Sales Cloud or SAP Service Cloud. Moving requires a new implementation with data migration and integration to SAP S/4HANA or ECC.
Will SAP CRM stop working after 2027?
No. The software keeps running, but without mainstream maintenance it receives fewer fixes and legal updates unless you buy extended maintenance or move to customer-specific maintenance.
Should we replace SAP CRM with Salesforce or Dynamics 365?
It depends on how tightly CRM must work with SAP pricing, orders and service, and which platforms you already use. TechTiera works across SAP CX, Salesforce and Dynamics 365 and compares them on your requirements.
What is SAP CX?
SAP Customer Experience (SAP CX) is SAP's cloud suite for sales, service, commerce, customer data and marketing, including SAP Sales Cloud, SAP Service Cloud, SAP Commerce Cloud, SAP Customer Data Platform and SAP Emarsys.
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